The role of Intellectual Property
Understanding that much of your business may depend upon property licensed to you by somebody else is becoming an important facet of modern business. Therefore, managing and protecting a business’ intellectual property (IP) can be critical to its success.
We understand that intangible assets such as trading names, marks, and software are fundamental, and we can assist with increasingly sophisticated protection as your business grows.
Having a proper understanding of what is included in your IP asset pool can help you better use those assets in your business planning and strategy, and enables you to offer something to your clients that is not available elsewhere. Ensuring that your idea, product or service remains protected can beef up your business and be the difference in your business. As can, avoiding the pitfalls of poor management of IP rights.
Intellectual Property Protection
Our Business team has significant experience in IP law and developing IP protection strategies to protect your rights across the spectrum. Our expertise includes trade marks, copyright, confidentiality, privacy, online content, data protection, compliance and infringement litigation. We can assist you if your IP has been misused or infringed upon.
- provided advice to various national peak bodies on IP protection strategies and commercialisation strategies including preparing the requisite documents for funding, research, collaboration, and licensing arrangements;
- acted for franchisors to enforce compliance with the franchisee brand and image under the franchising documents (to protect the goodwill and brand of that franchise), and provided advice on (and enforcement of) breach of copyright relating to images owned by the franchisor;
- prepared software development contracts, hosting contracts, and software licenses for various private businesses;
- assisted in the deployment of IP solutions and technical infrastructure, from software and hardware solutions to substantial backhaul projects spanning the region;
- acted for private business and national peak bodies on the protection granted by the Trade Marks Act 1995 and assisted with oppositions to the trade mark process; and
- provided advice to private businesses on the structuring and ownership of IP assets separate from trading operations to ensure greater IP protection, including preparing the relevant assignment and licensing agreements.
If you would like to learn more about how intellectual property relates to you and your business, please contact us.